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The CASE for Women’s Enterprise is a toolkit for those responsible for providing business support for women entrepreneurs
It is particularly aimed at mainstream business support providers with an interest in providing targeted services and who may not have previously considered segmenting their clients needs using a gender perspective
The CASE contains 8 elements covering the key entrepreneurial milestones from pre-pre start-up through to business growth, they also provide practical guidance for improving the quality of business support provision
Women are significantly under represented in business in the UK with around 15% of business wholly or majority owned by women, compared to 30% in the USA, we need to encourage many more women to take up the challenge of self employment and business ownership
Dean Maragh has helped many women business owners by helping them identify their business, their personal needs, the needs of the business and bringing about change in that business.
An accredited business adviser, Chartered Marketer and small business owner means that Dean has solid practical experience to underpin his academic knowledge
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- To provide an overview of the CASE and its context
- To give you the tools and knowledge to work effectively with women
- To understand the structure and purpose of the CASE
'A positive impact on future strategy' - EMDA 9 Dec 2005
'Comprehensive information addressing issues and solutions to ensure appropriate and effective business support to women'
'I have learnt more about business planning generally and offering choice to clients, rather than one prescriptive solution' - Y&H 7 Dec 2005
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